Meet Nick

Nick grows businesses

Consultant, agency owner, and Innovative growth executive for 30 years

I love word-of-mouth referrals and have enough to keep me busy, but I’m curious and like stimulation. That means I’m interested in speaking with you about your projects.

I’ve done things

organizations I’ve worked for and with

What kind of marketer is Nick?

I’m a multi-Specialist

not a “generalist”

I started social media marketing on bulletin board services, SEO with the launch of Lycos, web development before HTML was fully ratified, “account-based marketing” back when that didn’t need a special term, and ran my first ads on Prodigy.

I’ve learned each of the following functional roles well enough to quantifiably successfully do the work, train my direct reports, hire contractors/agencies/employees, fire the ones I can beat in efficiency, and automate as much as I can before moving on to the next skillset.

Impossible for many, but I’m wired differently. I’ve had to learn all of these things and have enjoyed doing so. Now I know how they fit together and can handle all of them better than most “specialists” I’ve met.

My value increases when I’m in cross-functional, strategic leadership roles in growth teams – marketing, sales, retention, and operations – where I can innovate and develop leaders.

Titles, Roles, and Tools

Title/Function
Head of Growth
Head of Innovation
Vice President of Growth
Vice President of Marketing
Managing Partner
Director of Digital Marketing
Director of Product Marketing
Non-Profit Board Member
Title/Function
Director of Digital Strategy
Revenue Optimization Consultant
Management Consultant
Digital Strategist
Content Strategist
Technology Consultant
Brand Manager
Digital Transformation Consultant
Growth Hacking Consultant
Omni-channel Marketing Strategist
Growth Hacker
Brand Compliance Manager
Go-to-Market (GTM) Manager
AI Marketing Specialist
Brand Strategist
Customer Journey Manager
Marketing Director
Title/Function
Senior Marketing Manager
Scrum Master
Customer Success Manager
Sales Operations Manager
Sales Enablement Manager
Project Manager
Marketing Automation Specialist
Database Administrator
Communications Officer
Inventory Manager
Community Mediation Specialist
Marketing Operations Manager
Customer Experience (CX) Manager
HubSpot Administrator (CRM & Marketing Platforms)
Salesforce Administrator (CRM)
Marketing QA Specialist
Print Production Manager
Marketing Procurement Manager
Marketing Training Manager
Marketing Project Coordinator
Agile Marketing Coach
Marketing Compliance Manager
Digital Asset Manager
Marketing Technology (MarTech) Manager
Marketing Cloud Specialist (Salesforce, Adobe, Oracle)
Marketing Technologist
Marketing Systems Manager
Agile Marketing Manager
Marketing Workflow Manager
Marketing Resource Manager
Marketing Financial Analyst
Marketing Budget Manager
Marketing Procurement Specialist
Digital Privacy Manager
Title/Function
E-Commerce Marketing Manager
Digital Marketing Manager
Marketing Analytics Manager
Email Marketing Manager
SEO Specialist
SEM Specialist (Google/Bing Ads)
Paid Social Media Specialist (Meta, Pinterest, etc.)
Affiliate Manager
Influencer Manager
Conversion Rate Optimization (CRO) Specialist
A/B Testing Specialist
Referral Marketing Manager
Promotions Manager
Title/Function
Demand Generation Manager
Account-Based Marketing Manager
Demand Generation Specialist
Lead Generation Specialist
Marketing Qualified Lead (MQL) Manager
Sales Qualified Lead (SQL) Manager
Lead Nurturing Specialist
Marketing Funnel Optimization Manager
Revenue Marketing Manager
Account-Based Marketing (ABM) Strategist
Landing Page Optimization Specialist
Marketing Database Manager
Lead Scoring Specialist
Demand Capture Manager
Title/Function
Content Syndication Manager
Copywriter
Technical Writer
Conversion Copywriter
Content Marketing Manager
Content Operations Manager
Blog Editor
Podcast Producer
Title/Function
Inbound Marketing Manager
Social Media Manager
Digital Community Manager
Community Manager
Title/Function
Field Marketing Manager
Event Manager
Event Coordinator
Sponsorship Manager
Trade Show Manager
Experiential Marketing Manager
Events Demand Generation Manager
Webinar Manager
Title/Function
Product Champion
Product Manager
Product Owner
Product Marketing Manager
User Experience Director
Instructional Designer
Front-End Web Developer
Full Stack Web Developer
Data Visualization Expert
Product Launch Manager
Title/Function
Market Research Analyst
Customer Insights Manager
Voice of the Customer (VoC) Manager
Market Intelligence Manager
Competitive Intelligence Manager
Marketing Data Analyst
Web Analytics Manager
Social Media Analyst
Digital Marketing Analyst
Title/Function
Public Relations Manager
Analyst Relations Manager
Media Relations Manager
Internal Communications Manager
Title/Function
Customer Advocacy Manager
Customer Marketing Manager
Customer Retention Manager
Loyalty Program Manager
Title/Function
Video Editor
Podcast Editor
Graphic Designer (Canva, Adobe Creative Suite)
UX Writer
Audio Engineer
Corporate Photographer
Event Photographer
Title/Function
B2B Sales Manager
B2C Sales Manager
Government Sales Manager
State, Local, and Education Sales Manager
Market Development Manager
Business Development Manager
Channel Sales Manager
Channel Marketing Manager
Partnership Manager
Partner Marketing Manager
Outside Sales Manager
Inbound Sales Manager
Inside Sales Manager
Enterprise Account Manager
Title/FunctionFunctional Area
Head of GrowthLeadership
Vice President of GrowthLeadership
Managing PartnerLeadership
Director of Digital MarketingLeadership
Director of Product MarketingLeadership
Non-Profit Board MemberLeadership
Innovation DirectorLeadership
Marketing Vice President (VP)Leadership
Director of Digital StrategyStrategy
Revenue Optimization ConsultantStrategy
Management ConsultantStrategy
Digital StrategistStrategy
Content StrategistStrategy
Technology ConsultantStrategy
Brand ManagerStrategy
Digital Transformation ConsultantStrategy
Growth Hacking ConsultantStrategy
Omni-channel Marketing StrategistStrategy
Growth HackerStrategy
Brand Compliance ManagerStrategy
Go-to-Market (GTM) ManagerStrategy
AI Marketing SpecialistStrategy
Brand StrategistStrategy
Customer Journey ManagerStrategy
Marketing DirectorStrategy
Senior Marketing ManagerOperations
Scrum MasterOperations
Customer Success ManagerOperations
Sales Operations ManagerOperations
Sales Enablement ManagerOperations
Project ManagerOperations
Marketing Automation SpecialistOperations
Database AdministratorOperations
Communications OfficerOperations
Inventory ManagerOperations
Community Mediation SpecialistOperations
Marketing Operations ManagerOperations
Customer Experience (CX) ManagerOperations
HubSpot Administrator (CRM & Marketing Platforms)Operations
Salesforce Administrator (CRM)Operations
Marketing QA SpecialistOperations
Print Production ManagerOperations
Marketing Procurement ManagerOperations
Marketing Training ManagerOperations
Marketing Project CoordinatorOperations
Agile Marketing CoachOperations
Marketing Compliance ManagerOperations
Digital Asset ManagerOperations
Marketing Technology (MarTech) ManagerOperations
Marketing Cloud Specialist (Salesforce, Adobe, Oracle)Operations
Marketing TechnologistOperations
Marketing Systems ManagerOperations
Agile Marketing ManagerOperations
Marketing Workflow ManagerOperations
Marketing Resource ManagerOperations
Marketing Financial AnalystOperations
Marketing Budget ManagerOperations
Marketing Procurement SpecialistOperations
Digital Privacy ManagerOperations
E-Commerce Marketing ManagerPerformance
Digital Marketing ManagerPerformance
Marketing Analytics ManagerPerformance
Email Marketing ManagerPerformance
SEO SpecialistPerformance
SEM Specialist (Google/Bing Ads)Performance
Paid Social Media Specialist (Meta, Pinterest, etc.)Performance
Affiliate ManagerPerformance
Influencer ManagerPerformance
Conversion Rate Optimization (CRO) SpecialistPerformance
A/B Testing SpecialistPerformance
Referral Marketing ManagerPerformance
Promotions ManagerPerformance
Demand Generation ManagerDemand
Account-Based Marketing ManagerDemand
Demand Generation SpecialistDemand
Lead Generation SpecialistDemand
Marketing Qualified Lead (MQL) ManagerDemand
Sales Qualified Lead (SQL) ManagerDemand
Lead Nurturing SpecialistDemand
Marketing Funnel Optimization ManagerDemand
Revenue Marketing ManagerDemand
Account-Based Marketing (ABM) StrategistDemand
Landing Page Optimization SpecialistDemand
Marketing Database ManagerDemand
Lead Scoring SpecialistDemand
Demand Capture ManagerDemand
Content Syndication ManagerContent
CopywriterContent
Technical WriterContent
Conversion CopywriterContent
Content Marketing ManagerContent
Content Operations ManagerContent
Blog EditorContent
Podcast ProducerContent
Inbound Marketing ManagerInbound
Social Media ManagerInbound
Digital Community ManagerInbound
Community ManagerInbound
Field Marketing ManagerEvents
Event ManagerEvents
Event CoordinatorEvents
Sponsorship ManagerEvents
Trade Show ManagerEvents
Experiential Marketing ManagerEvents
Events Demand Generation ManagerEvents
Webinar ManagerEvents
Product ChamptionProduct
Product ManagerProduct
Product OwnerProduct
Product Marketing ManagerProduct
User Experience DirectorProduct
Instructional DesignerProduct
Front-End Web DeveloperProduct
Full Stack Web DeveloperProduct
Data Visualization ExpertProduct
Product Launch ManagerProduct
Market Research AnalystInsights
Customer Insights ManagerInsights
Voice of the Customer (VoC) ManagerInsights
Market Intelligence ManagerInsights
Competitive Intelligence ManagerInsights
Marketing Data AnalystInsights
Web Analytics ManagerInsights
Social Media AnalystInsights
Digital Marketing AnalystInsights
Public Relations ManagerCommunications
Analyst Relations ManagerCommunications
Media Relations ManagerCommunications
Internal Communications ManagerCommunications
Customer Advocacy ManagerCustomer
Customer Marketing ManagerCustomer
Customer Retention ManagerCustomer
Loyalty Program ManagerCustomer
Video EditorDesign
Podcast EditorDesign
Graphic Designer (Canva, Adobe Creative Suite)Design
UX WriterDesign
Enterprise Account ManagerSales
Business Development ManagerSales
Channel Sales ManagerSales
Partnership ManagerSales
Partner Marketing ManagerSales
Channel Marketing ManagerSales
Market Development ManagerSales

I recommend using the search box at the top of the table because the list is long.

ToolCategory
6senseAnalytics and Tracking
AcastVideo and Audio Production
Adobe AcrobatContent Creation and Design
Adobe AnalyticsAnalytics and Tracking
Adobe AuditionVideo and Audio Production
Adobe CampaignMarketing Automation
Adobe CaptivateContent Creation and Design
Adobe Commerce (Magento)E-commerce and Marketplaces
Adobe DreamweaverWeb Development and Hosting
Adobe Experience Manager (AEM)Content Management Systems (CMS)
Adobe IllustratorContent Creation and Design
Adobe InCopyContent Creation and Design
Adobe InDesignContent Creation and Design
Adobe Journey OptimizerMarketing Automation
Adobe LightroomContent Creation and Design
Adobe Marketo Engage (formerly Marketo)Marketing Automation
Adobe Media EncoderVideo and Audio Production
Adobe PhotoshopContent Creation and Design
Adobe Premiere ProVideo and Audio Production
Adobe Premiere RushVideo and Audio Production
Adobe TargetAnalytics and Tracking
Adobe WorkfrontProject Management and Collaboration
Adobe XDContent Creation and Design
Affinity DesignerContent Creation and Design
Affinity PhotoContent Creation and Design
Affinity PublisherContent Creation and Design
AhrefsSEO and SEM
AirtableWorkflow Automation and Integration
Amazon Seller CentralE-commerce and Marketplaces
AmplitudeAnalytics and Tracking
Anthropic APIAI and Machine Learning Tools
Apollo.ioSales Enablement and Productivity
Apple KeynoteContent Creation and Design
Apple NumbersWorkflow Automation and Integration
Apple PagesContent Creation and Design
Apple Podcasts ConnectVideo and Audio Production
AsanaProject Management and Collaboration
Atlassian ConfluenceProject Management and Collaboration
Atlassian Jira Service ManagementProject Management and Collaboration
AudacityVideo and Audio Production
AuthorityLabsSEO and SEM
AWS Certificate ManagerWeb Development and Hosting
AWS CloudFrontWeb Development and Hosting
AWS Cost & Usage ReportAnalytics and Tracking
AWS Cost ExplorerAnalytics and Tracking
AWS Direct ConnectWeb Development and Hosting
AWS EC2Web Development and Hosting
AWS ElasticsearchWeb Development and Hosting
AWS IAMWeb Development and Hosting
AWS LightsailWeb Development and Hosting
AWS Managed GrafanaAnalytics and Tracking
AWS MemoryDB for RedisWeb Development and Hosting
AWS PollyAI and Machine Learning Tools
AWS RDSWeb Development and Hosting
AWS Route 53Web Development and Hosting
AWS S3Digital Asset Management (DAM)
AWS S3 GlacierDigital Asset Management (DAM)
AWS SESEmail Marketing
AWS SNSWorkflow Automation and Integration
AWS TranscribeAI and Machine Learning Tools
AWS TranslateAI and Machine Learning Tools
AWS WorkMailEmail Marketing
Azure Active Directory (Azure AD)Web Development and Hosting
Azure App ServiceWeb Development and Hosting
Azure App Service CertificatesWeb Development and Hosting
Azure Archive StorageDigital Asset Management (DAM)
Azure Blob StorageDigital Asset Management (DAM)
Azure Cache for RedisWeb Development and Hosting
Azure Cognitive SearchAI and Machine Learning Tools
Azure Cognitive ServicesAI and Machine Learning Tools
Azure Communication Services EmailEmail Marketing
Azure Content Delivery Network (CDN)Web Development and Hosting
Azure Cost ManagementAnalytics and Tracking
Azure Database for MariaDBWeb Development and Hosting
Azure Database for MySQLWeb Development and Hosting
Azure DNSWeb Development and Hosting
Azure FunctionsWeb Development and Hosting
Azure Logic AppsWorkflow Automation and Integration
Azure Managed GrafanaAnalytics and Tracking
Azure Notification HubsWorkflow Automation and Integration
Azure Speech to TextAI and Machine Learning Tools
Azure Text to SpeechAI and Machine Learning Tools
Azure TranslatorAI and Machine Learning Tools
Azure Virtual MachinesWeb Development and Hosting
BigCommerceE-commerce and Marketplaces
Bing AdsAdvertising and PPC
Bing Webmaster ToolsSEO and SEM
BonsaiAI and Machine Learning Tools
Brand24Social Media Management
Braze (formerly Appboy)Marketing Automation
BufferSocial Media Management
BuzzsproutVideo and Audio Production
CalendlyEvents and Webinars
CamtasiaVideo and Audio Production
CanvaContent Creation and Design
ChatGPTAI and Machine Learning Tools
CisionMarketing Automation
Claude.aiAI and Machine Learning Tools
ClearbitSales Enablement and Productivity
ClickFunnelsMarketing Automation
CloudflareWeb Development and Hosting
Constant ContactEmail Marketing
ContentfulContent Management Systems (CMS)
Copy.aiAI and Machine Learning Tools
CopyleaksContent Creation and Design
CSSWeb Development and Hosting
Customer.ioEmail Marketing
CventEvents and Webinars
DatadogAnalytics and Tracking
DemandbaseAdvertising and PPC
DescriptVideo and Audio Production
DigitalOceanWeb Development and Hosting
DiscourseContent Management Systems (CMS)
DisqusContent Management Systems (CMS)
DriftSales Enablement and Productivity
DripEmail Marketing
eBay Seller HubE-commerce and Marketplaces
ElevenLabsAI and Machine Learning Tools
Esri ArcGISAnalytics and Tracking
Etsy Shop ManagerE-commerce and Marketplaces
EventbriteEvents and Webinars
FigmaContent Creation and Design
Final Cut Pro XVideo and Audio Production
FreshdeskCRM and Customer Support
FreshsalesCRM and Customer Support
GainsightCRM and Customer Support
GarageBandVideo and Audio Production
Ghost CMSContent Management Systems (CMS)
Google AdsAdvertising and PPC
Google AnalyticsAnalytics and Tracking
Google Attribution 360Analytics and Tracking
Google ClassroomContent Management Systems (CMS)
Google Looker Studio (formerly Data Studio)Analytics and Tracking
Google Display & Video 360Advertising and PPC
Google Gemini (formerly Google Bard)AI and Machine Learning Tools
Google Merchant CenterE-commerce and Marketplaces
Google Optimize 360User Experience (UX) and Optimization
Google Search Ads 360Advertising and PPC
Google Search Console (formerly Google Webmaster Tools)SEO and SEM
Google ShoppingE-commerce and Marketplaces
Google Tag ManagerAnalytics and Tracking
Google Workspace (formerly G Suite)Workflow Automation and Integration
GoldcastEvents and Webinars
GrafanaAnalytics and Tracking
GrammarlyContent Creation and Design
HeapAnalytics and Tracking
Help ScoutCRM and Customer Support
HeyGenAI and Machine Learning Tools
HootsuiteSocial Media Management
HopinEvents and Webinars
HotjarUser Experience (UX) and Optimization
HTMLWeb Development and Hosting
HubSpotMarketing Automation
iMovieVideo and Audio Production
InsightlyCRM and Customer Support
Instagram ShoppingE-commerce and Marketplaces
IntercomCRM and Customer Support
Jasper.aiAI and Machine Learning Tools
JiraProject Management and Collaboration
KlaviyoEmail Marketing
LibsynVideo and Audio Production
LinkedIn AdsAdvertising and PPC
LinkedIn Sales NavigatorSales Enablement and Productivity
LoomVideo and Audio Production
MagentoE-commerce and Marketplaces
MailchimpEmail Marketing
Mailchimp Transactional Email (formerly Mandrill)Email Marketing
MailgunEmail Marketing
Marketo Engage (formerly Marketo)Marketing Automation
MeltwaterSocial Media Management
Meta Ads (formerly Facebook Ads)Advertising and PPC
Microsoft AccessWorkflow Automation and Integration
Microsoft ClarityAnalytics and Tracking
Microsoft CopilotAI and Machine Learning Tools
Microsoft Dynamics 365CRM and Customer Support
Microsoft Dynamics 365 MarketingMarketing Automation
Microsoft ExcelWorkflow Automation and Integration
Microsoft Exchange OnlineEmail Marketing
Microsoft FormsSurvey and Feedback Tools
Microsoft LoopWorkflow Automation and Integration
Microsoft OneDriveDigital Asset Management (DAM)
Microsoft OneNoteWorkflow Automation and Integration
Microsoft OutlookEmail Marketing
Microsoft PlannerProject Management and Collaboration
Microsoft Power AutomateWorkflow Automation and Integration
Microsoft Power BIAnalytics and Tracking
Microsoft Power PagesWeb Development and Hosting
Microsoft Power PointContent Creation and Design
Microsoft ProjectProject Management and Collaboration
Microsoft PublisherContent Creation and Design
Microsoft SharePointContent Management Systems (CMS)
Microsoft StreamVideo and Audio Production
Microsoft SwayContent Creation and Design
Microsoft TeamsProject Management and Collaboration
Microsoft To DoWorkflow Automation and Integration
Microsoft VisioWorkflow Automation and Integration
Microsoft WordContent Creation and Design
Microsoft YammerProject Management and Collaboration
MidjourneyAI and Machine Learning Tools
MiroProject Management and Collaboration
MistralAI and Machine Learning Tools
Mistral APIAI and Machine Learning Tools
MixpanelAnalytics and Tracking
Monday.comProject Management and Collaboration
MoodleContent Management Systems (CMS)
Moz ProSEO and SEM
Murf.aiAI and Machine Learning Tools
New RelicAnalytics and Tracking
NotionProject Management and Collaboration
OktopostSocial Media Management
OpenAI APIAI and Machine Learning Tools
Optimizely (now part of Episerver)User Experience (UX) and Optimization
OutgrowContent Creation and Design
OutreachSales Enablement and Productivity
PendoUser Experience (UX) and Optimization
Pinterest AdsAdvertising and PPC
PipedriveCRM and Customer Support
Piwik PROAnalytics and Tracking
PostmanWeb Development and Hosting
PreziContent Creation and Design
QualarooSurvey and Feedback Tools
QualtricsSurvey and Feedback Tools
RedisWeb Development and Hosting
Riverside.fmVideo and Audio Production
SalesforceCRM and Customer Support
Salesforce Marketing Cloud (formerly ExactTarget)Marketing Automation
Salesforce PardotMarketing Automation
Salesforce Service CloudCRM and Customer Support
Salesforce Social StudioSocial Media Management
ScreencastifyVideo and Audio Production
ScreenflowVideo and Audio Production
SegmentAnalytics and Tracking
SemrushSEO and SEM
SentryAnalytics and Tracking
ShopifyE-commerce and Marketplaces
SlackProject Management and Collaboration
SmartsheetProject Management and Collaboration
SnagItContent Creation and Design
Snapchat AdsAdvertising and PPC
Snowplow AnalyticsAnalytics and Tracking
Spotify AdsAdvertising and PPC
Spotify for PodcastersVideo and Audio Production
Sprout SocialSocial Media Management
SQLWeb Development and Hosting
Stable DiffusionAI and Machine Learning Tools
StripeE-commerce and Marketplaces
Substack for PublishersContent Management Systems (CMS)
SurveyMonkeySurvey and Feedback Tools
SynthesiaAI and Machine Learning Tools
TableauAnalytics and Tracking
TalkwalkerSocial Media Management
TaxJarE-commerce and Marketplaces
TeachableContent Management Systems (CMS)
TrelloProject Management and Collaboration
TrustpilotSurvey and Feedback Tools
TwilioWorkflow Automation and Integration
Twilio SendGrid (formerly SendGrid)Email Marketing
Twitter AdsAdvertising and PPC
TypeformSurvey and Feedback Tools
UnbounceUser Experience (UX) and Optimization
UnityContent Creation and Design
UserTestingUser Experience (UX) and Optimization
VidyardVideo and Audio Production
VimeoVideo and Audio Production
Visual Studio CodeWeb Development and Hosting
Walmart MarketplaceE-commerce and Marketplaces
WebflowWeb Development and Hosting
WeglotWeb Development and Hosting
WhovaEvents and Webinars
WistiaVideo and Audio Production
WixWeb Development and Hosting
WooCommerceE-commerce and Marketplaces
WordPressContent Management Systems (CMS)
XeroWorkflow Automation and Integration
YouTube StudioVideo and Audio Production
ZapierWorkflow Automation and Integration
ZendeskCRM and Customer Support
Zoho CRMCRM and Customer Support
ZoomInfoSales Enablement and Productivity
Zoom EventsEvents and Webinars
Zoom WebinarEvents and Webinars
Let’s chat

I know I can help, but I Need to know how I can help you