Real Estate Marketing Lessons from Vince McMahon and the WWE

Let me first say, I am not a fan or promoter of the WWE (World Wrestling Entertainment). I think it’s a joke and am frustrated that it appears to be on every night on several channels as I’m trying to find something to watch. I don’t believe that the “characters” involved are people we should be looking up to or paying any attention to. But when other people who I would never imagine watching start asking me “Did you hear about Vince McMahon?” I knew I should take notice. There may even be a thing or two you can learn about your own Real Estate Marketing from what I’m about to tell you.

I first asked “The Publishers Clearinghouse guy?” I was told that was Ed, not Vince. So I had to do a search to figure out who this Vince McMahon guy is. He’s the Chairman of the Board for WWE. He apparently was blown up on “Mr. McMahon Appreciation Night”.

Stupid stunt? Yes. Lots and lots of free publicity? Also yes. Some of it bad publicity? Indeed.

It appears as though there were fake government officials involved to “investigate” which has caused what I consider a drain on our taxpayer dollars because of people calling the real government officials looking for answers.

However, despite my distaste for the WWE, I actually did a search about their Chairman and went to their web site.

This reminds me of when Cartoon Network caused Boston to be shut down for several hours for another publicity stunt.

While both of these events may create more havoc for the general public, the bottom line is that both companies now are receiving endless free publicity. They earned this publicity by “thinking outside the box”. This is something I attempt to push Realtors to do with their Real Estate Marketing – using tools like email newsletters, single property web sites, Craigslist, etc. Fortunately or unfortunately, sometimes the controversial advertising works the best. I strongly recommend a book called Gonzo Marketing. It will help you to “think outside the box” with your future Real Estate Marketing campaigns.

Postcards and flyer’s can only get you so far. The marketplace is evolving, the target Real Estate customers are younger and younger and you need to catch their attention. Having a blog (just like this one you’re reading) is an excellent advertising tool. Instead of blowing yourself up like Vince McMahon or placing “bombs” around the city like the Cartoon Network, do something good. Go to jail for muscular dystrophy and create a wanted poster that you plaster on your blog. Send out an email newsletter saying the cops are taking you away. It may not immediately bring your a real estate transaction, but it will get your name out, and in a good way.

I will periodically post ideas that are “outside the box” that you can and should use in your Real Estate Marketing efforts. They will set you apart, get your name known faster than handing out business cards and ultimately make you a more successful Real Estate Professional.

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