photo credit: Menlo School
10 Useful Web Applications You Don’t Know About
This is really just an example of knowing your audience. Many of the techy Twitterers I chat with all day already know about all of these web applications. Dr Mercola knows, however, that the majority of his readers have no clue about these. So although this was a worthless article for me, it was a great example of knowing your audience.
Small Businesses Intimidated by Search Marketing
73% of small business owners are so intimidated by search marketing that they would rather do their taxes than come up with a search marketing plan?! If you’re one of those people, please let me know, I can almost put these types of plans together in my sleep at this point!
Social Networks: Millions of Users, Not So Many Marketers
I think a large part of why advertisers haven’t entered more into social network advertising is a lack of great options. Facebook has their program, but in my experience, it doesn’t provide much ROI. This study takes into account ad spend, but not the costs associated with having employees involved in social networking, which I think may increase the bottom line.
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