Let me start out by reinforcing a few points:
- I love the real estate industry.
- The real estate industry is my day job, and it’s great to have a job these days, so I greatly appreciate the real estate industry.
- In my travels around the Portland area, I meet a lot of great real estate professionals who are genuinely nice people working in the best interests of their customers.
Yes, there’s a “but…”
The lack of innovation in this industry is astonishing. Many web sites I see look like they haven’t been updated since the early 90’s. The amount of trees chopped down for flyers and closing documents amazes me. People are still using @aol.com, @hotmail.com, @yahoo.com and the like as their PROFESSIONAL email addresses.
The thing that interests me though is that so many real estate professionals will jump on every new gadget, widget, bootcamp and marketing gimmick disregarding price or research. The professionals in the real estate industry WANT change. Guess what? Your consumers do to.
Take a look at what Brian over at 1000Watt Consulting had to say, I think he makes some great points.
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