What kind of marketer is Nick?

I’m not

I optimize business growth

I started social media marketing on bulletin board services, SEO with the launch of Lycos, web development before HTML was fully ratified, “account-based marketing” back when that didn’t need a special term, and ran my first ads on Prodigy.

But that’s the tip of the iceberg. Less visibly, I run and unite product, marketing, sales, and retention teams and optimize operations across entire organizations. Yes, I can handle any marketing role, but that would waste my talents.

I’ve learned most marketing, sales, retention, product, and operations functional roles well enough to successfully do the work, train my direct reports, hire contractors/agencies/employees, fire the ones I can beat in efficiency, and automate as much as I can before moving on to the next skill set.

It’s impossible for many, but I’m wired differently. I’ve had to learn all of these things and have enjoyed doing so. Now, I know how they fit together and can handle all of them better than most “specialists” I’ve met.

My value increases when I’m in cross-functional, strategic leadership roles in growth teams – marketing, sales, retention, and operations – where I can innovate and develop leaders.