Nick grows businesses
Consultant, agency owner, and Innovative growth executive for 30 years
I love word-of-mouth referrals and have enough to keep me busy, but I’m curious and like stimulation. That means I’m interested in speaking with you about your projects.
I’ve done things
organizations I’ve worked for and with
I’m a multi-Specialist
not a “generalist”
I started social media marketing on bulletin board services, SEO with the launch of Lycos, web development before HTML was fully ratified, “account-based marketing” back when that didn’t need a special term, and ran my first ads on Prodigy.
I’ve learned each of the following functional roles well enough to quantifiably successfully do the work, train my direct reports, hire contractors/agencies/employees, fire the ones I can beat in efficiency, and automate as much as I can before moving on to the next skillset.
Impossible for many, but I’m wired differently. I’ve had to learn all of these things and have enjoyed doing so. Now I know how they fit together and can handle all of them better than most “specialists” I’ve met.
My value increases when I’m in cross-functional, strategic leadership roles in growth teams – marketing, sales, retention, and operations – where I can innovate and develop leaders.
Titles, Roles, and Tools
Title/Function |
---|
Head of Growth |
Head of Innovation |
Vice President of Growth |
Vice President of Marketing |
Managing Partner |
Director of Digital Marketing |
Director of Product Marketing |
Non-Profit Board Member |
Title/Function |
---|
Director of Digital Strategy |
Revenue Optimization Consultant |
Management Consultant |
Digital Strategist |
Content Strategist |
Technology Consultant |
Brand Manager |
Digital Transformation Consultant |
Growth Hacking Consultant |
Omni-channel Marketing Strategist |
Growth Hacker |
Brand Compliance Manager |
Go-to-Market (GTM) Manager |
AI Marketing Specialist |
Brand Strategist |
Customer Journey Manager |
Marketing Director |
Title/Function |
---|
Senior Marketing Manager |
Scrum Master |
Customer Success Manager |
Sales Operations Manager |
Sales Enablement Manager |
Project Manager |
Marketing Automation Specialist |
Database Administrator |
Communications Officer |
Inventory Manager |
Community Mediation Specialist |
Marketing Operations Manager |
Customer Experience (CX) Manager |
HubSpot Administrator (CRM & Marketing Platforms) |
Salesforce Administrator (CRM) |
Marketing QA Specialist |
Print Production Manager |
Marketing Procurement Manager |
Marketing Training Manager |
Marketing Project Coordinator |
Agile Marketing Coach |
Marketing Compliance Manager |
Digital Asset Manager |
Marketing Technology (MarTech) Manager |
Marketing Cloud Specialist (Salesforce, Adobe, Oracle) |
Marketing Technologist |
Marketing Systems Manager |
Agile Marketing Manager |
Marketing Workflow Manager |
Marketing Resource Manager |
Marketing Financial Analyst |
Marketing Budget Manager |
Marketing Procurement Specialist |
Digital Privacy Manager |
Title/Function |
---|
E-Commerce Marketing Manager |
Digital Marketing Manager |
Marketing Analytics Manager |
Email Marketing Manager |
SEO Specialist |
SEM Specialist (Google/Bing Ads) |
Paid Social Media Specialist (Meta, Pinterest, etc.) |
Affiliate Manager |
Influencer Manager |
Conversion Rate Optimization (CRO) Specialist |
A/B Testing Specialist |
Referral Marketing Manager |
Promotions Manager |
Title/Function |
---|
Demand Generation Manager |
Account-Based Marketing Manager |
Demand Generation Specialist |
Lead Generation Specialist |
Marketing Qualified Lead (MQL) Manager |
Sales Qualified Lead (SQL) Manager |
Lead Nurturing Specialist |
Marketing Funnel Optimization Manager |
Revenue Marketing Manager |
Account-Based Marketing (ABM) Strategist |
Landing Page Optimization Specialist |
Marketing Database Manager |
Lead Scoring Specialist |
Demand Capture Manager |
Title/Function |
---|
Content Syndication Manager |
Copywriter |
Technical Writer |
Conversion Copywriter |
Content Marketing Manager |
Content Operations Manager |
Blog Editor |
Podcast Producer |
Title/Function |
---|
Inbound Marketing Manager |
Social Media Manager |
Digital Community Manager |
Community Manager |
Title/Function |
---|
Field Marketing Manager |
Event Manager |
Event Coordinator |
Sponsorship Manager |
Trade Show Manager |
Experiential Marketing Manager |
Events Demand Generation Manager |
Webinar Manager |
Title/Function |
---|
Product Champion |
Product Manager |
Product Owner |
Product Marketing Manager |
User Experience Director |
Instructional Designer |
Front-End Web Developer |
Full Stack Web Developer |
Data Visualization Expert |
Product Launch Manager |
Title/Function |
---|
Market Research Analyst |
Customer Insights Manager |
Voice of the Customer (VoC) Manager |
Market Intelligence Manager |
Competitive Intelligence Manager |
Marketing Data Analyst |
Web Analytics Manager |
Social Media Analyst |
Digital Marketing Analyst |
Title/Function |
---|
Public Relations Manager |
Analyst Relations Manager |
Media Relations Manager |
Internal Communications Manager |
Title/Function |
---|
Customer Advocacy Manager |
Customer Marketing Manager |
Customer Retention Manager |
Loyalty Program Manager |
Title/Function |
---|
Video Editor |
Podcast Editor |
Graphic Designer (Canva, Adobe Creative Suite) |
UX Writer |
Audio Engineer |
Corporate Photographer |
Event Photographer |
Title/Function |
---|
B2B Sales Manager |
B2C Sales Manager |
Government Sales Manager |
State, Local, and Education Sales Manager |
Market Development Manager |
Business Development Manager |
Channel Sales Manager |
Channel Marketing Manager |
Partnership Manager |
Partner Marketing Manager |
Outside Sales Manager |
Inbound Sales Manager |
Inside Sales Manager |
Enterprise Account Manager |
Title/Function | Functional Area |
---|---|
Head of Growth | Leadership |
Vice President of Growth | Leadership |
Managing Partner | Leadership |
Director of Digital Marketing | Leadership |
Director of Product Marketing | Leadership |
Non-Profit Board Member | Leadership |
Innovation Director | Leadership |
Marketing Vice President (VP) | Leadership |
Director of Digital Strategy | Strategy |
Revenue Optimization Consultant | Strategy |
Management Consultant | Strategy |
Digital Strategist | Strategy |
Content Strategist | Strategy |
Technology Consultant | Strategy |
Brand Manager | Strategy |
Digital Transformation Consultant | Strategy |
Growth Hacking Consultant | Strategy |
Omni-channel Marketing Strategist | Strategy |
Growth Hacker | Strategy |
Brand Compliance Manager | Strategy |
Go-to-Market (GTM) Manager | Strategy |
AI Marketing Specialist | Strategy |
Brand Strategist | Strategy |
Customer Journey Manager | Strategy |
Marketing Director | Strategy |
Senior Marketing Manager | Operations |
Scrum Master | Operations |
Customer Success Manager | Operations |
Sales Operations Manager | Operations |
Sales Enablement Manager | Operations |
Project Manager | Operations |
Marketing Automation Specialist | Operations |
Database Administrator | Operations |
Communications Officer | Operations |
Inventory Manager | Operations |
Community Mediation Specialist | Operations |
Marketing Operations Manager | Operations |
Customer Experience (CX) Manager | Operations |
HubSpot Administrator (CRM & Marketing Platforms) | Operations |
Salesforce Administrator (CRM) | Operations |
Marketing QA Specialist | Operations |
Print Production Manager | Operations |
Marketing Procurement Manager | Operations |
Marketing Training Manager | Operations |
Marketing Project Coordinator | Operations |
Agile Marketing Coach | Operations |
Marketing Compliance Manager | Operations |
Digital Asset Manager | Operations |
Marketing Technology (MarTech) Manager | Operations |
Marketing Cloud Specialist (Salesforce, Adobe, Oracle) | Operations |
Marketing Technologist | Operations |
Marketing Systems Manager | Operations |
Agile Marketing Manager | Operations |
Marketing Workflow Manager | Operations |
Marketing Resource Manager | Operations |
Marketing Financial Analyst | Operations |
Marketing Budget Manager | Operations |
Marketing Procurement Specialist | Operations |
Digital Privacy Manager | Operations |
E-Commerce Marketing Manager | Performance |
Digital Marketing Manager | Performance |
Marketing Analytics Manager | Performance |
Email Marketing Manager | Performance |
SEO Specialist | Performance |
SEM Specialist (Google/Bing Ads) | Performance |
Paid Social Media Specialist (Meta, Pinterest, etc.) | Performance |
Affiliate Manager | Performance |
Influencer Manager | Performance |
Conversion Rate Optimization (CRO) Specialist | Performance |
A/B Testing Specialist | Performance |
Referral Marketing Manager | Performance |
Promotions Manager | Performance |
Demand Generation Manager | Demand |
Account-Based Marketing Manager | Demand |
Demand Generation Specialist | Demand |
Lead Generation Specialist | Demand |
Marketing Qualified Lead (MQL) Manager | Demand |
Sales Qualified Lead (SQL) Manager | Demand |
Lead Nurturing Specialist | Demand |
Marketing Funnel Optimization Manager | Demand |
Revenue Marketing Manager | Demand |
Account-Based Marketing (ABM) Strategist | Demand |
Landing Page Optimization Specialist | Demand |
Marketing Database Manager | Demand |
Lead Scoring Specialist | Demand |
Demand Capture Manager | Demand |
Content Syndication Manager | Content |
Copywriter | Content |
Technical Writer | Content |
Conversion Copywriter | Content |
Content Marketing Manager | Content |
Content Operations Manager | Content |
Blog Editor | Content |
Podcast Producer | Content |
Inbound Marketing Manager | Inbound |
Social Media Manager | Inbound |
Digital Community Manager | Inbound |
Community Manager | Inbound |
Field Marketing Manager | Events |
Event Manager | Events |
Event Coordinator | Events |
Sponsorship Manager | Events |
Trade Show Manager | Events |
Experiential Marketing Manager | Events |
Events Demand Generation Manager | Events |
Webinar Manager | Events |
Product Chamption | Product |
Product Manager | Product |
Product Owner | Product |
Product Marketing Manager | Product |
User Experience Director | Product |
Instructional Designer | Product |
Front-End Web Developer | Product |
Full Stack Web Developer | Product |
Data Visualization Expert | Product |
Product Launch Manager | Product |
Market Research Analyst | Insights |
Customer Insights Manager | Insights |
Voice of the Customer (VoC) Manager | Insights |
Market Intelligence Manager | Insights |
Competitive Intelligence Manager | Insights |
Marketing Data Analyst | Insights |
Web Analytics Manager | Insights |
Social Media Analyst | Insights |
Digital Marketing Analyst | Insights |
Public Relations Manager | Communications |
Analyst Relations Manager | Communications |
Media Relations Manager | Communications |
Internal Communications Manager | Communications |
Customer Advocacy Manager | Customer |
Customer Marketing Manager | Customer |
Customer Retention Manager | Customer |
Loyalty Program Manager | Customer |
Video Editor | Design |
Podcast Editor | Design |
Graphic Designer (Canva, Adobe Creative Suite) | Design |
UX Writer | Design |
Enterprise Account Manager | Sales |
Business Development Manager | Sales |
Channel Sales Manager | Sales |
Partnership Manager | Sales |
Partner Marketing Manager | Sales |
Channel Marketing Manager | Sales |
Market Development Manager | Sales |
I recommend using the search box at the top of the table because the list is long.
Tool | Category |
---|---|
6sense | Analytics and Tracking |
Acast | Video and Audio Production |
Adobe Acrobat | Content Creation and Design |
Adobe Analytics | Analytics and Tracking |
Adobe Audition | Video and Audio Production |
Adobe Campaign | Marketing Automation |
Adobe Captivate | Content Creation and Design |
Adobe Commerce (Magento) | E-commerce and Marketplaces |
Adobe Dreamweaver | Web Development and Hosting |
Adobe Experience Manager (AEM) | Content Management Systems (CMS) |
Adobe Illustrator | Content Creation and Design |
Adobe InCopy | Content Creation and Design |
Adobe InDesign | Content Creation and Design |
Adobe Journey Optimizer | Marketing Automation |
Adobe Lightroom | Content Creation and Design |
Adobe Marketo Engage (formerly Marketo) | Marketing Automation |
Adobe Media Encoder | Video and Audio Production |
Adobe Photoshop | Content Creation and Design |
Adobe Premiere Pro | Video and Audio Production |
Adobe Premiere Rush | Video and Audio Production |
Adobe Target | Analytics and Tracking |
Adobe Workfront | Project Management and Collaboration |
Adobe XD | Content Creation and Design |
Affinity Designer | Content Creation and Design |
Affinity Photo | Content Creation and Design |
Affinity Publisher | Content Creation and Design |
Ahrefs | SEO and SEM |
Airtable | Workflow Automation and Integration |
Amazon Seller Central | E-commerce and Marketplaces |
Amplitude | Analytics and Tracking |
Anthropic API | AI and Machine Learning Tools |
Apollo.io | Sales Enablement and Productivity |
Apple Keynote | Content Creation and Design |
Apple Numbers | Workflow Automation and Integration |
Apple Pages | Content Creation and Design |
Apple Podcasts Connect | Video and Audio Production |
Asana | Project Management and Collaboration |
Atlassian Confluence | Project Management and Collaboration |
Atlassian Jira Service Management | Project Management and Collaboration |
Audacity | Video and Audio Production |
AuthorityLabs | SEO and SEM |
AWS Certificate Manager | Web Development and Hosting |
AWS CloudFront | Web Development and Hosting |
AWS Cost & Usage Report | Analytics and Tracking |
AWS Cost Explorer | Analytics and Tracking |
AWS Direct Connect | Web Development and Hosting |
AWS EC2 | Web Development and Hosting |
AWS Elasticsearch | Web Development and Hosting |
AWS IAM | Web Development and Hosting |
AWS Lightsail | Web Development and Hosting |
AWS Managed Grafana | Analytics and Tracking |
AWS MemoryDB for Redis | Web Development and Hosting |
AWS Polly | AI and Machine Learning Tools |
AWS RDS | Web Development and Hosting |
AWS Route 53 | Web Development and Hosting |
AWS S3 | Digital Asset Management (DAM) |
AWS S3 Glacier | Digital Asset Management (DAM) |
AWS SES | Email Marketing |
AWS SNS | Workflow Automation and Integration |
AWS Transcribe | AI and Machine Learning Tools |
AWS Translate | AI and Machine Learning Tools |
AWS WorkMail | Email Marketing |
Azure Active Directory (Azure AD) | Web Development and Hosting |
Azure App Service | Web Development and Hosting |
Azure App Service Certificates | Web Development and Hosting |
Azure Archive Storage | Digital Asset Management (DAM) |
Azure Blob Storage | Digital Asset Management (DAM) |
Azure Cache for Redis | Web Development and Hosting |
Azure Cognitive Search | AI and Machine Learning Tools |
Azure Cognitive Services | AI and Machine Learning Tools |
Azure Communication Services Email | Email Marketing |
Azure Content Delivery Network (CDN) | Web Development and Hosting |
Azure Cost Management | Analytics and Tracking |
Azure Database for MariaDB | Web Development and Hosting |
Azure Database for MySQL | Web Development and Hosting |
Azure DNS | Web Development and Hosting |
Azure Functions | Web Development and Hosting |
Azure Logic Apps | Workflow Automation and Integration |
Azure Managed Grafana | Analytics and Tracking |
Azure Notification Hubs | Workflow Automation and Integration |
Azure Speech to Text | AI and Machine Learning Tools |
Azure Text to Speech | AI and Machine Learning Tools |
Azure Translator | AI and Machine Learning Tools |
Azure Virtual Machines | Web Development and Hosting |
BigCommerce | E-commerce and Marketplaces |
Bing Ads | Advertising and PPC |
Bing Webmaster Tools | SEO and SEM |
Bonsai | AI and Machine Learning Tools |
Brand24 | Social Media Management |
Braze (formerly Appboy) | Marketing Automation |
Buffer | Social Media Management |
Buzzsprout | Video and Audio Production |
Calendly | Events and Webinars |
Camtasia | Video and Audio Production |
Canva | Content Creation and Design |
ChatGPT | AI and Machine Learning Tools |
Cision | Marketing Automation |
Claude.ai | AI and Machine Learning Tools |
Clearbit | Sales Enablement and Productivity |
ClickFunnels | Marketing Automation |
Cloudflare | Web Development and Hosting |
Constant Contact | Email Marketing |
Contentful | Content Management Systems (CMS) |
Copy.ai | AI and Machine Learning Tools |
Copyleaks | Content Creation and Design |
CSS | Web Development and Hosting |
Customer.io | Email Marketing |
Cvent | Events and Webinars |
Datadog | Analytics and Tracking |
Demandbase | Advertising and PPC |
Descript | Video and Audio Production |
DigitalOcean | Web Development and Hosting |
Discourse | Content Management Systems (CMS) |
Disqus | Content Management Systems (CMS) |
Drift | Sales Enablement and Productivity |
Drip | Email Marketing |
eBay Seller Hub | E-commerce and Marketplaces |
ElevenLabs | AI and Machine Learning Tools |
Esri ArcGIS | Analytics and Tracking |
Etsy Shop Manager | E-commerce and Marketplaces |
Eventbrite | Events and Webinars |
Figma | Content Creation and Design |
Final Cut Pro X | Video and Audio Production |
Freshdesk | CRM and Customer Support |
Freshsales | CRM and Customer Support |
Gainsight | CRM and Customer Support |
GarageBand | Video and Audio Production |
Ghost CMS | Content Management Systems (CMS) |
Google Ads | Advertising and PPC |
Google Analytics | Analytics and Tracking |
Google Attribution 360 | Analytics and Tracking |
Google Classroom | Content Management Systems (CMS) |
Google Looker Studio (formerly Data Studio) | Analytics and Tracking |
Google Display & Video 360 | Advertising and PPC |
Google Gemini (formerly Google Bard) | AI and Machine Learning Tools |
Google Merchant Center | E-commerce and Marketplaces |
Google Optimize 360 | User Experience (UX) and Optimization |
Google Search Ads 360 | Advertising and PPC |
Google Search Console (formerly Google Webmaster Tools) | SEO and SEM |
Google Shopping | E-commerce and Marketplaces |
Google Tag Manager | Analytics and Tracking |
Google Workspace (formerly G Suite) | Workflow Automation and Integration |
Goldcast | Events and Webinars |
Grafana | Analytics and Tracking |
Grammarly | Content Creation and Design |
Heap | Analytics and Tracking |
Help Scout | CRM and Customer Support |
HeyGen | AI and Machine Learning Tools |
Hootsuite | Social Media Management |
Hopin | Events and Webinars |
Hotjar | User Experience (UX) and Optimization |
HTML | Web Development and Hosting |
HubSpot | Marketing Automation |
iMovie | Video and Audio Production |
Insightly | CRM and Customer Support |
Instagram Shopping | E-commerce and Marketplaces |
Intercom | CRM and Customer Support |
Jasper.ai | AI and Machine Learning Tools |
Jira | Project Management and Collaboration |
Klaviyo | Email Marketing |
Libsyn | Video and Audio Production |
LinkedIn Ads | Advertising and PPC |
LinkedIn Sales Navigator | Sales Enablement and Productivity |
Loom | Video and Audio Production |
Magento | E-commerce and Marketplaces |
Mailchimp | Email Marketing |
Mailchimp Transactional Email (formerly Mandrill) | Email Marketing |
Mailgun | Email Marketing |
Marketo Engage (formerly Marketo) | Marketing Automation |
Meltwater | Social Media Management |
Meta Ads (formerly Facebook Ads) | Advertising and PPC |
Microsoft Access | Workflow Automation and Integration |
Microsoft Clarity | Analytics and Tracking |
Microsoft Copilot | AI and Machine Learning Tools |
Microsoft Dynamics 365 | CRM and Customer Support |
Microsoft Dynamics 365 Marketing | Marketing Automation |
Microsoft Excel | Workflow Automation and Integration |
Microsoft Exchange Online | Email Marketing |
Microsoft Forms | Survey and Feedback Tools |
Microsoft Loop | Workflow Automation and Integration |
Microsoft OneDrive | Digital Asset Management (DAM) |
Microsoft OneNote | Workflow Automation and Integration |
Microsoft Outlook | Email Marketing |
Microsoft Planner | Project Management and Collaboration |
Microsoft Power Automate | Workflow Automation and Integration |
Microsoft Power BI | Analytics and Tracking |
Microsoft Power Pages | Web Development and Hosting |
Microsoft Power Point | Content Creation and Design |
Microsoft Project | Project Management and Collaboration |
Microsoft Publisher | Content Creation and Design |
Microsoft SharePoint | Content Management Systems (CMS) |
Microsoft Stream | Video and Audio Production |
Microsoft Sway | Content Creation and Design |
Microsoft Teams | Project Management and Collaboration |
Microsoft To Do | Workflow Automation and Integration |
Microsoft Visio | Workflow Automation and Integration |
Microsoft Word | Content Creation and Design |
Microsoft Yammer | Project Management and Collaboration |
Midjourney | AI and Machine Learning Tools |
Miro | Project Management and Collaboration |
Mistral | AI and Machine Learning Tools |
Mistral API | AI and Machine Learning Tools |
Mixpanel | Analytics and Tracking |
Monday.com | Project Management and Collaboration |
Moodle | Content Management Systems (CMS) |
Moz Pro | SEO and SEM |
Murf.ai | AI and Machine Learning Tools |
New Relic | Analytics and Tracking |
Notion | Project Management and Collaboration |
Oktopost | Social Media Management |
OpenAI API | AI and Machine Learning Tools |
Optimizely (now part of Episerver) | User Experience (UX) and Optimization |
Outgrow | Content Creation and Design |
Outreach | Sales Enablement and Productivity |
Pendo | User Experience (UX) and Optimization |
Pinterest Ads | Advertising and PPC |
Pipedrive | CRM and Customer Support |
Piwik PRO | Analytics and Tracking |
Postman | Web Development and Hosting |
Prezi | Content Creation and Design |
Qualaroo | Survey and Feedback Tools |
Qualtrics | Survey and Feedback Tools |
Redis | Web Development and Hosting |
Riverside.fm | Video and Audio Production |
Salesforce | CRM and Customer Support |
Salesforce Marketing Cloud (formerly ExactTarget) | Marketing Automation |
Salesforce Pardot | Marketing Automation |
Salesforce Service Cloud | CRM and Customer Support |
Salesforce Social Studio | Social Media Management |
Screencastify | Video and Audio Production |
Screenflow | Video and Audio Production |
Segment | Analytics and Tracking |
Semrush | SEO and SEM |
Sentry | Analytics and Tracking |
Shopify | E-commerce and Marketplaces |
Slack | Project Management and Collaboration |
Smartsheet | Project Management and Collaboration |
SnagIt | Content Creation and Design |
Snapchat Ads | Advertising and PPC |
Snowplow Analytics | Analytics and Tracking |
Spotify Ads | Advertising and PPC |
Spotify for Podcasters | Video and Audio Production |
Sprout Social | Social Media Management |
SQL | Web Development and Hosting |
Stable Diffusion | AI and Machine Learning Tools |
Stripe | E-commerce and Marketplaces |
Substack for Publishers | Content Management Systems (CMS) |
SurveyMonkey | Survey and Feedback Tools |
Synthesia | AI and Machine Learning Tools |
Tableau | Analytics and Tracking |
Talkwalker | Social Media Management |
TaxJar | E-commerce and Marketplaces |
Teachable | Content Management Systems (CMS) |
Trello | Project Management and Collaboration |
Trustpilot | Survey and Feedback Tools |
Twilio | Workflow Automation and Integration |
Twilio SendGrid (formerly SendGrid) | Email Marketing |
Twitter Ads | Advertising and PPC |
Typeform | Survey and Feedback Tools |
Unbounce | User Experience (UX) and Optimization |
Unity | Content Creation and Design |
UserTesting | User Experience (UX) and Optimization |
Vidyard | Video and Audio Production |
Vimeo | Video and Audio Production |
Visual Studio Code | Web Development and Hosting |
Walmart Marketplace | E-commerce and Marketplaces |
Webflow | Web Development and Hosting |
Weglot | Web Development and Hosting |
Whova | Events and Webinars |
Wistia | Video and Audio Production |
Wix | Web Development and Hosting |
WooCommerce | E-commerce and Marketplaces |
WordPress | Content Management Systems (CMS) |
Xero | Workflow Automation and Integration |
YouTube Studio | Video and Audio Production |
Zapier | Workflow Automation and Integration |
Zendesk | CRM and Customer Support |
Zoho CRM | CRM and Customer Support |
ZoomInfo | Sales Enablement and Productivity |
Zoom Events | Events and Webinars |
Zoom Webinar | Events and Webinars |